Read the research article “Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Product

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Read the research article “Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products” and answer the questions that follow:

 

1. According to this article what do you understand by ‘Green Marketing Myopia’? What are the different ways that have been suggested to improve consumer appeal for Environmentally Preferable Products                                                  NOTE: DO NOT COPY PASTE FROM THE ARTICLE  (500 words)

 

2. Give examples of two Saudi Companies which suffer from Green marketing Myopia. Suggest methods which each company can use to overcome it. (500 words)

Leroy Banks is the Director of Change Management for Red Carpet, a national hospitality and entertainment company

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Write 200–300 words that respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas.

Leroy Banks is the Director of Change Management for Red Carpet, a national hospitality and entertainment company. He has contracted you to be an OD Consultant because Red Carpet has recently acquired a movie theater company and needs to create a new division. Leroy realized that this acquisition has provided an opportunity to restructure some other parts of the Red Carpet as well so it can streamline its operations. Leroy has asked you to begin by assessing Red Carpet’s organizational environment.

Review the Red Carpet scenario for this course and with your classmates; discuss the following questions that will help you become familiar with Red Carpet:

  • Identify and describe 3 examples of external forces affecting Red Carpet.
  • Identify and describe 3 examples of internal forces affecting Red Carpet
  • What challenges have these forces created at Red Carpet?

Section I: The Business Plan financials (Excel document)- complete this first

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Before you get started on this exercise, you will need the textbook (Chapter 16- The Financials), the Business Plan Financials Guide and Excel document, and NAB Company Portfolio.

This Assignment has two sections:

Section I: The Business Plan financials (Excel document)- complete this first

Using your NAB Company Portfolio and the first year of your business plan for the company, you will complete all the worksheets in the entire Excel document in order, so that you can complete the Income Statement, Cash Flow Projections, and Balance Sheet sections from the Business Plan Financials spreadsheet.

Notes:

  • The setup and marketing worksheet should already be completed from assignment 2.
  • Use the instructions provided in the Business Plan Financials Guide to help you complete this document, as well as the NAB Portfolio (pages 4-8).
  • VIDEO GUIDE TO COMPLETING THE EXCEL DOCUMENT

To submit: Attach the completed Excel worksheet to the discussion thread (click on the Add Content button under the Post button to access the attachment option when you are ready to submit, attach your document and then click submit)

Section II: Financial section of the business plan (type in a Word document and paste in the discussion window). You will have 3 headings as outlined below:

1.Sources and use of funds

  • Outline the funds you have currently (see portfolio pages 4 and 8) and the ones you intend to raise (you need to raise funds per the portfolio page 4)
  • Explain how do you plan to use the funds (a clear plan on how you will use the money)

Notes: Before addressing this section please review:

Sources and Use of Funds section on page 312 of your textbook

-Sample plan on page 325 for an idea on how to address this section.

-The Cap Invest (Capital Investments and loans worksheet) in the Excel document

2.Plan assumptions

The Financial plan must be based on decisions and facts. Investors want to know if this plan is realistic. In this section you will outline your plan assumptions.

Notes: Before addressing this section please review:

3.Break-even analysis

The break-even point is where you make enough money in revenue to pay your expenses but you do not make money nor you do not lose money. In this section, you need to determine what this break-even point is.

Notes: Before addressing this section please review:

-Page 314 in the textbook about break-even analysis

-The BrkEvn (Break-Even) worksheet in your Excel document. You would have calculated this there.

  • B-LiveRefreshementCompany.docx

An issue in your community or on a national scale that requires a resolution, such as a local policy or law you feel should be created or changed.

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Select a topic from the following list:

  • An issue in your community or on a national scale that requires a resolution, such as a local policy or law you feel should be created or changed.
  • An event or action plan for your local community or workplace, such as hosting an art fair, introducing a recycling program, or cleaning up a local park.
  • Another topic as approved by your instructor.

Create an 8- to 10-slide Microsoft® PowerPoint® presentation

Summarizes the topic and the effect of the issue on the community

  • Proposes a solution or plan of action that addresses the selected issue or event, while including a balanced summary of potential audience responses in order to best persuade everyone to action
  • Includes visual aids and outside resources
  • Uses effective language to persuade your audience

· Describe the different tastes, needs, and customs of your intended customers.

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Select any one of the following starter bullet point sections. Review the important themes within the sub questions of each bullet point. The sub questions are designed to get you thinking about some of the important issues. Your response should provide a succinct synthesis of the key themes in a way that articulates a clear point, position, or conclusion supported by research.

· You work for a firm that produces packaged potato chips. Your firm is interested in exporting its product to a different country. You need to select a country other than the one you live in and describe the culture of that country along with the key elements of its marketing system.

· Describe the different tastes, needs, and customs of your intended customers.

· Would these differences be consistent or different among multiple countries in a geographic region? Explain why.

Identify one entity from each health care financial environment identified in the Financial Environments worksheet.

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Assignment: Comparative Summary

Top of Form

Bottom of Form

Assignment Content

Top of Form

Identify one entity from each health care financiall environment identified in the Financial Environments worksheet.

Summary Assignment:

Write a 1,050- to 1,400-word summary that compares the financial environments of these three entities. Your summary should:

·

· Describe the financial structure.

· Discuss which policies are unique to the financial environment.

· Discuss which financial management practices are prevalent in the financial environment.

· Explain why effective financial management is more difficult in health care than in other industries.

Delphi Method – Environment Analysis

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Delphi Method – Environment Analysis

 

The Delphi Method is a structured survey that makes use of information from the knowledge and experience of each participant.

Review the links:

https://search-proquest-com.southuniversity.libproxy.edmc.edu/docview/1304647288?pq-origsite=summon

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2865678/

Identify three issues in a healthcare organization. Describe how the Delphi Method can be used to tackle these issues. Explain any policy goals that could be derived from this analysis.

 

· The final paragraph (three or four sentences) of your initial post should summarize the one or two key points that you are making in your initial response.

· Your main post must be two to three substantive paragraphs 150-200 total words and include at least two APA-formatted citations/references.

Consumer versus Industrial Services

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  • Consumer versus Industrial Services

    There are many challenges Marketing Managers face when marketing services. This discussion will focus on areas such as intangibility and how managers can make their services more tangible.
    Topic 1: Pick two services companies, one consumer company, and one business-to-business (industrial) manufacturer. What can a company in each of these industries do to make its services more tangible to customers?

  • Unit 10 Discussion Topic 2Discussion TopicTask: Reply to this topicTopic 2: A soda company wants to market their product in several lesser developed countries in Africa. What ethical considerations do you think they need to address and why?

From the time that the American Constitution was developed, there has been series of debates on what constitutes democracy

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Omar Champion

Professor Nienass

POLS300_01

November 5, 2018

Introduction

From the time that the American Constitution was developed, there has been series of

debates on what constitutes democracy. On the one hand, democracy is often viewed as a social

arrangement, and on the other hand, a political system. Further, democracy is often regarded as a

social leveling or the collapse of the legally maintained class hierarchies. In other situations, the

term democracy is often taken to mean self-governance or the institutions that guarantee that

leaders remain responsible to the electoral majorities (Norris, 2011). In light of these

controversies, scholars have attempted to determine to what extent freedom and democracy

should be exercised if the United States is to be regarded as a democratically mature country.

This problem was resurrected In 2016 when Donald Trump was declared the presumptive

Republican nominee for the president of the United States. Consequently, Andrew Sullivan and

Michael Lind have engaged in arguments and counterarguments over the democratic principles

that resulted in the rise of Trump to political prominence.

Sullivan’s and Lind’s Arguments

The rise of Trump has generated urgency to the long-standing worries about the state of

the American democracy. Consequently, two opposing views regarding why he succeeded in

gaining support leading to his Republican nominations, have emerged (Mann, 2016). On the one

hand, Sullivan attributes this concern to democratic excesses. On the other hand, Lind faults

democratic deficit as the main factor that has catapulted Trump to national prominence. These

conflicting views attempt to define a major disagreement among people who seek to diagnose

and remedy the current governance problems that the United States is trying to confront.

In light of the above, Sullivan’s excess democracy argument is premised on the idea that

democratic societies begin to cripple when they become excessively democratic. In order to

safeguard the American democracy from the autocratic majority and the passions of the mob,

Sullivan asserts that the Founding Fathers developed major barriers between the popular will and

the exercise of power (Mann, 2016). Sullivan observes that the Founding Fathers developed an

extended commercial republic that required majorities to be established from coalitions of

minorities through the utilization of a process of accommodation and compromise. This refers to

a representative, and not direct democracy that has popular sovereignty obtained mainly via

indirect mechanisms, leaving the sole responsibility for elections and governance with the

political elites.

Sullivan asserts that most of the restrictions that are placed on the dominant groups are

likely to reduce over time. This is especially the case during presidential elections. As Mann

(2016) puts it, “This is likely to render the United States with a media that is fueled by feelings,

emotions, as well as narcissism” (p. 1). According to Sullivan, Trump lobbied his followers from

individuals who are ignited by frustrations that boil with fury. Consequently, he could not be

barred by political establishments from clenching.

Michael Lind proposes an opposite argument. According to Lind, the challenge that

affects the American governance system is not an excess of democracy, but a democratic deficit.

To Lind, this deficit is to blame for the emergence of a demagogic backlash (Lind, 2016). For

instance, Lind states that the donor has a throttle hold on the political system by filtering out

candidates with divergent views unless they are movement icons, self-financed billionaires, or

celebrities. The waning voter participation by low-income citizens and less educated Americans

provides the actual electorates with a disproportionate affluent cast. Thus, Lind (2016) argues

that the decision-making process on key issues of significance to voters has shifted influence

from the ballot box from Congress to the corridors of justice, the executive branch, and less

elected institutions such as transnational committees that negotiate trade agreements.

Lind notes that city and county governments have too little freedom from federal and

state governments, thereby limiting the influence that they can have on ordinary citizens.

According to Lind, most Trump voters hold the view that people who like him do not have a lot

of stay. However, these people, together with other voters who feel powerless have much

influence and have the potential to transform the country. Lind supports the view that Trump

rose to fame because the Republican Party was institutionally too strong for a long period of

time, thereby making it easier for political elites to determine who among themselves can lead, a

situation which overlooks the importance of voters (Lind, 2016) For instance, a significant

fraction of the policies that Republicans persuaded, such as lowering taxes on the wealthy,

increasing trade deals, and more immigration and reduced public spending, did not gain much

support from Republican Party voters. This is particularly true for the working-class white

voters, whose socioeconomic statuses failed to improve as pledged by the party. Therefore,

Trump tapped into the opportunity and seized it, not having to show concern regarding the

reactions of the Republican establishment since he had no need for their support.

These conflicting views on democracy are not new. This is because they have always

formed a significant component of the political reform movements from the time of

independence. For instance, they have often manifested themselves during debates between

federalists and anti-federalists and in the early eras of the republic (Lind, 2016). Therefore, the

democratic forces and influences unleashed by the American Revolution overpowered the

republican concerns of most of the farmers in the early decades that followed the ratification of

the Constitution. People consider it difficult to acknowledge the democratic facts that their

present fate rests upon the views and votes of small-souled and largely unreflective ordinary

individuals.

The Analysis that I Find More Convincing

In my view, Lind’s arguments are more convincing that Sullivan’s. Although the United

States is a mature democracy, citizens rarely have a say on political decision-making process.

They only time that they get to exercise their democratic rights is during the electioneering

periods. The fact that a few people wield immense power over the masses makes it almost

impossible for citizens’ voices to be heard. Moreover, a significant fraction of the American

population never takes part in the voting process. These citizens may have the potential to make

the right political decisions but are never allowed to register for voting. Thus, the ultimate

political decisions that affect people’s lives are often made in increasingly distant and

unapproachable ways.

Although majorities have their way in the voting process, a popular opinion may not be

right. Thus, the majorities should be constrained when it comes to decision-making relating to

fundamental rights and freedoms of other groups of people. Therefore, removing too many

decisions from local and remote governments and from lawmakers who should be accountable to

voters is counterproductive to the democratic ideals that the ‘United States’ founding fathers

advocated for. This environment results in the creation of a democratic deficit that provokes

conflicts and dissents against the system. In view of the above, there is need to remove the

feeling of powerlessness among the electorates that catapults demagogy, hate, and radical groups

(Norris, 2011). This problem can best be confronted by expanding the democratic space in the

United States. For instance, it is important to implement the recommendations made by Lind on

allowing more and more citizens to participate actively in governance and decision-making

processes that directly affect them. This can best be done by expanding democratic institutions.

References

Lind, M. (2016). Is There Too Much Democracy in America or Too Little? New York Times.

Norris, P. (2011). Democratic Deficits: Rising aspirations, negative news, or failing

performance . New York: Cambridge University Press

Mann, T.E. (2016). Too much or too little democracy? Some reflections on Democracy for

Realists. Center for Effective Public Management.

Children’s Functional Health Pattern Assessment

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Children’s Functional Health Pattern Assessment

Functional Health Pattern Assessment (FHP) Toddler

Erickson’s Developmental Stage:

Preschool-Aged

Erickson’s Developmental Stage:

School-Aged

Erickson’s Developmental Stage:

Pattern of Health Perception and Health Management:

List two normal assessment findings that would be characteristic for each age group.

List two potential problems that a nurse may discover in an assessment of each age group.

Nutritional-Metabolic Pattern:

List two normal assessment findings that would be characteristic for each age group.

List two potential problems that a nurse may discover in an assessment of each age group.

Pattern of Elimination:

List two normal assessment findings that would be characteristic for each age group.

List two potential problems that a nurse may discover in an assessment of each age group.

Pattern of Activity and Exercise:

List two normal assessment findings that would be characteristic for each age group.

List two potential problems that a nurse may discover in an assessment of each age group.

Cognitive/Perceptual Pattern:

List two normal assessment findings that would be characteristic for each age group.

List two potential problems that a nurse may discover in an assessment of each age group.

Pattern of Sleep and Rest:

List two normal assessment findings that would be characteristic for each age group.

List two potential problems that a nurse may discover in an assessment of each age group.

Pattern of Self-Perception and Self-Concept:

List two normal assessment findings that would be characteristic for each age group.

List two potential problems that a nurse may discover in an assessment of each age group.

Role-Relationship Pattern:

List two normal assessment findings that would be characteristic for each age group.

List 2 potential problems that a nurse may discover in an assessment of each age group.

Sexuality – Reproductive Pattern:

List two normal assessment findings that would be characteristic for each age group.

List two potential problems that a nurse may discover in an assessment of each age group.

Pattern of Coping and Stress Tolerance:

List two normal assessment findings that would be characteristic for each age group.

List wo potential problems that a nurse may discover in an assessment of each age group.

Pattern of Value and Beliefs:

List two normal assessment findings that would be characteristic for each age group.

List two potential problems that a nurse may discover in an assessment of each age group.

Short Answer Questions

Address the following based on the above assessment findings. Expected answers will be 1-2 paragraphs in length. Cite and reference outside sources used.

1) Compare and contrast identified similarities as well as differences in expected assessment across the childhood age groups.

2) Summarize how a nurse would handle physical assessments, examinations, education, and communication differently with children versus adults. Consider spirituality and cultural differences in your answer.

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