OzCo Boats Case Study -BUS106 – Marketing Principles

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Assessment Description.

The purpose of this individual case study analysis is to further your skills in applying relevant
marketing analysis tools. It will also test your ability to identify a range of marketing problems and
propose strategical solutions. This will enable you to apply marketing theories and concepts to a
“real world” business case. Your first task is t

Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.

Based on the case study information above you are to:

a. Perform the SWOT analysis of OzCo Boats
b. Analyse the threats and opportunities you have discovered in the SWOT analysis.
c. Based on the Ansoff’s Matrix and identified threats and opportunities, suggest a strategical
alternative that OzCo Boats should pursue in the future. Provide reasons for your answer and
support your recommendations with credible sources of information.
In preparing your recommendations, you will need to reference at least 5 sources of information.
These may include corporate websites, government publications, industry reports, census data,
journal articles, newspaper articles, and textbook material.
Your case study analysis MUST follow a professional report structure:
Assignment Coversheet (Signed)
Title Page
Table of Contents
SWOT Analysis
Threats and Opportunities Analysis
Recommendations
Reference List (you must apply Harvard Referencing Style)

Assessment Information

COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969

This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Assignment Submission
This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur
from incorrect file format upload. Uploaded files with a virus will not be considered as a
legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this
case, you must contact your lecturer via email and provide a brief description of the issue and a
screen shot of the Turnitin error message.
You are also encouraged to submit your work well in advance of the deadline to avoid any
possible delay with the Turnitin similarity report or any other technical difficulties that may occur
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business
School “late assignment submission penalties” policy.
Number of
days
Penalty
1* – 9 days 5% per day for each calendar day late deducted from the total marks
available
10 – 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the
due date will not be accepted and the student will receive a mark of zero
for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given
a mark of zero if they are submitted after assignments have been
returned to students
*Assignments submitted at any stage within the first 24 hours after deadline will be considered to be one
day late and therefore subject to the associated penalty
For more information please read the full policy via
https://www.kbs.edu.au/wp-content/uploads/2016/07/KBS-Assessment-Policy-v4.5_incl-SCform-and-Med-Cert_final.pdf
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of
cheating, plagiarism and other academic offences under the Academic Integrity and Conduct
Policy.
For details on academic integrity policies and penalties, the reassessment process, and the
appeals process, please refer to http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word count by more than 10% will cease to be marked from the
point at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Success Centre representative
or refer to the study help on the MyKBS Academic Success Centre page. You can find this by
clicking on the top page toolbar:
My Services>Academic Success Centre>Study Support Resources
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86