Case Study: Read the following article about the best places to work in Australia:

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Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Assessment 2 Information
Subject Code: BUS102
Subject Name: Introduction to Management
Assessment Title: Case Study – Report
Weighting: 40%
Total Marks: 40
Due Date: Week 9 – Monday 3.55pm
.Assessment Description
Length: 1000 words
Case Study: Read the following article about the best places to work in Australia:
https://www.linkedin.com/pulse/linkedin-top-companies-2017-where-australia-wants-work-roughol
Your Task:
Select just one of the 25 companies from that list. Using that information as a starting point, conduct further
research to find out what else makes that company so popular as a place of employment. This research will be
based on topics covered in class during weeks 4, 5 and 7.
The assessment is to be presented in a Report Format using headings and requires the following sections:
 Cover page
 Table of contents
 Introduction (100 words) – state simply the purpose of the report and the structure to follow
 Overview of the company (100 words) – a general description of the company and its services
 Performance (500 words) – your own research on what makes the company a popular place of
employment (support your research with theory covered in weeks 4, 5 and 7)
 Recommendations (200 words) – the ways in which other companies could emulate its success in
attracting and retaining employees (support your recommendations in relation to the theory covered in
your performance overview)
 Conclusion (100 words) – a summary of the key information you identified in your report
 Reference List
Please refer to the marking criteria as a guideline to help you complete the report.
Reference guide: Use a minimum of four references. This may include weekly readings, text books, news
articles from respected publications, and journal articles. Referencing should be in the Harvard style – please
refer to Kaplan’s ‘Harvard Referencing Guide’.
KBS presentation guidelines: Arial, size 11 font, 1.5 spacing
Submission: PDF and submit to Turnitin by the due date. Late submissions will incur a late penalty.
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Assessment Marking Rubric
Criteria HD (High Distinction)
85%-100%
DN (Distinction)
75%-84%
CR (Credit)
74%-65%
P (Pass)
50%-64%
NN (Fail)
0%-49%
Score
Report Structure
15 Marks
 Introduction includes
background, purpose and
scope
 Discussion analyses the
situation and develops a clear,
logical, advanced argument
 Recommendations are clear,
logical and is well detailed.
 Conclusion accurately
summarises the report
 Graphics are appropriate,
labelled and placed close to
the text that refers to them.
 Introduction includes
background, purpose and
scope
 Discussion analyses
the situation and
develops a clear, logical
argument
 Recommendations are
clear and detailed
 Conclusion accurately
summarises the report
 Graphics are
appropriate and labelled.
 Introduction includes
most relevant information
 Discussion analyses the
situation
 Recommendations are
clear
 Conclusion summarises
the report
 Graphics are appropriate.
 Introduction includes some
required information
 Discussion analyses some
elements of the situation
 Recommendation included
 Conclusion does not fully reflect
the contents of the report
 Graphics are used to illustrate
points but not fully discussed.
 Introduction does not include
background or purpose of
report
 Discussion does not
describe or analyse the major
elements of the situation
 Inappropriate
recommendations included
 Conclusion does not reflect
the contents of the report
 Graphics (if included) do not
relate to the discussion.
/15
Research and
Analysis
15 Marks
 Research covers all areas
outlined in the instructions
within the word limit
 Discussion is of appropriate
depth and all aspects of the
discussion are relevant to the
situation
 Analysis demonstrates
critical understanding and
results in valid judgements and
recommendations
 Discussion equitably
compares the perspectives of
different sources
 Discussion is supported by a
substantial range of credible,
current sources (references)
 Argument is persuasive and
is ordered logically
 Research covers main
areas outlined in the
instructions within the
word limit
 Discussion is of
appropriate depth and
most aspects of the
discussion are relevant to
the situation
 Analysis results in valid
judgements and
recommendations
 Discussion compares
the perspectives of
different sources
 Discussion is supported
by credible, current
sources (references)
 Argument is ordered
logically
 Research covers most
areas outlined in the
instructions within the word
limit
 Discussion is of
appropriate depth and
some aspects of the
discussion are relevant to
the situation
 Analysis mainly results in
valid judgements and
recommendations
 Discussion compares the
perspectives of different
sources
 Discussion is supported
by a range of sources
(references)
 Argument is ordered
logically in most sections.
 Research covers some areas
outlined in the instructions within
the word limit
 Most aspects of the discussion
are relevant to the situation but
not in depth
 Analysis demonstrates some
understanding to lead to
judgements and
recommendations
 Discussion does not fully
consider perspectives of different
sources
 Discussion is supported by
some sources (references) but
they are not always credible or
current
 Argument is not persuasive and
could be more logically ordered.
 Research does not cover
many areas outlined in the
instructions
 Many aspects of the
discussion are not relevant to
the situation
 Analysis does not fully
understand the situation to
provide judgements and
recommendations
 Discussion does not
consider perspectives of
different sources
 Discussion is unsupported
by relevant sources
(references)
 Argument is not persuasive
/15
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Language and
presentation
10 Marks
 Sentences and paragraphs
are well structured and clear.
 Vocabulary is professional,
appropriate and extensive
 Grammar, spelling and
punctuation are flawless.
 Document professionally
presented in terms of KBS
guidelines
 Intext referencing and
reference list format correct to
the Harvard Reference style
 Sentences and
paragraphs are well
structured and clear with
minor exceptions.
 Vocabulary is
professional and
appropriate.
 Grammar, spelling and
punctuation are good.
 . Document
professionally presented
in terms of KBS
guidelines
 Intext referencing and
reference list format
correct to the Harvard
Reference style with
minor exceptions
 Sentences and
paragraphs are mainly well
structured
 Vocabulary is
comprehensive
 Few errors in grammar,
spelling and punctuation
 . Document
professionally presented in
terms of KBS guidelines
with few exceptions
 Intext referencing and
reference list format correct
to the Harvard Reference
style with some errors
 Sentences and paragraphs are
readable but with grammatical
errors
 Vocabulary is limited.
 Document professionally
presented in terms of KBS
guidelines with significant
exceptions
 Intext referencing and reference
list format contains significant
errors
 Meaning is often unclear
 Comments are poorly
structured
 Many grammatical,
vocabulary and spelling errors
 Document poorly presented
and many aspects do not
comply with KBS guidelines
 Intext referencing and
reference list format mainly
incorrect
/10
Comments:
Assignment Mark/Grade: /40
Total
/40