Hospital organization external environmental and service area competitor analysis for a new health care service.

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Hospital organization external environmental and service area competitor analysis for a new health care service.

Select a health care hospital organization for your group project. The CEO of your hospital organization has asked your group to make a recommendation for a new health care service and plans as part of the organization’s strategic plans for the upcoming year. You will select a service category and a service area and conduct an external environment and a service area competitor analysis for a new health care service for your selected hospital organization. Be sure to make it clear in your introductory and conclusion paragraphs what the new health care service is and the service area. Also, have a good purpose statement.

I recommend that you select a top 10 hospital in the U.S. One of these top 10 hospitals nearest to your city would be great. See attachment for more information. Hospital recommendations for this assignment.

*City in California

Textbook:

Swayne, L.; Duncan, J.L; Ginter, P. M. (2013). Strategic Management of Health care Organizations, 7th edition. Wiley-Blackwell. ISBN: 978-1-118-46646-9.

Using information presented in Chapters 2 and 3, select a service category and a service area and conduct a complete external environment (Chapter 2) and service area competitor analysis (Chapter 3) for a new health care service.

-The project tends to have two phases – one is to identify the general/societal and health care industry issues and the second phase deals with service area competitor issues.

-Chapter 2, of course, concerns the general/societal and health care industry issues. For this portion of the project, students should identify the general issues (legislative/political, economic, social/demographic, technological, and competitive; I recommend actual statistic facts and figures for this information) that affect all industries and organizations.

Some recommended sources to use for your external environment and service area competitor analysis.

Needs to include demographics data can be in the form of a graph

https://www.census.gov/

http://www.city-data.com/

http://www.esri.com/data/esri_data/ziptapestry

References

Quick Facts. (n.d.). Retrieved from U.S. Census Bureau: https://www.census.gov/

Search City Data. (n.d.). Retrieved from City Data: http://www.city-data.com/

What Your ZIP Code Says about you. (n.d.). Retrieved from ZIP Lookup: http://www.esri.com/data/esri_data/ziptapestry

This environment represents the general context for “doing business.” As pointed out in the text, these can be very important issues that have a long-term impact on the development of industries. Industry issues tend to have a high, more immediate impact. These more specific “rules for doing business” will affect a number of service categories. This project helps students to recognize that there are “layers” of issues that they should consider if they are to become effective strategic thinkers. For the project, students should be asked to use one of the organization techniques presented in the text. Students typically use Trend/Issue Identification and Evaluation (Exhibit 2-4 and 2-5); however, stakeholder analysis, scenarios, focus groups, and so on should be encouraged.

-Once the macro issues (general and health care) have been identified, students should complete a competitor analysis for a selected service category and service area.

IMPORTANT: We generally provide the following outline as an initial guide:

Specify the Service Category.

Delineate the Service Area.

General

Economic

Demographic

Psychographic

Health Status

Perform a Service Area Structure Analysis.

Threat of New Entrants

Intensity of Rivalry

Threat of Substitutes

Power of Customers

Power of Suppliers

Do a Competitor Analysis.

Competitor Strengths and Weaknesses

Critical Success Factors

Strategic Groups

Map Competitors

Likely Responses of Competitors

What is the new health care service your group has determined is needed and address these 6 questions? (Questions whose answers are considered basic in information gathering or problems solving: Who, What, When, Where, Why, How?)

Identify Service Category Critical Success Factors.

Identify and Map Strategic Groups. Make one strategic map for the service area and a second for the competitor analysis.

Provide a Synthesis.

An extended example of a service area competitor analysis is provided throughout the chapter for Cosmetic Dentistry (Teeth Whitening) (service category) in Santa Fe, New Mexico (service area). (See Perspective 3-1, Exhibits 3-4, 3-6, 3-8, and 3-10.) Students typically choose service categories such as a children’s hospital, a cardiac unit in a hospital, home health, long-term care, rehabilitation, and so on. Service categories that are very competitive because of the large number of competitors, such as dentistry and plastic surgery, are typically somewhat easier to do (in that all aspects of the service area competitor analysis can be completed). The students often define a local service area that facilitates gathering the necessary general, economic, demographic, psychographic, health status, and competitor information.

Examples: Service Category: Long term care, New extended services and facility for the elderly in Sacramento. (Service Area: Plastic Surgery: Opening a two new, high quality plastic surgery clinics) in San Diego (Service Area).

More ideas for your health care services topic.

Physical Rehabilitation Center of Tulsa

Hope Recovery Addiction Center of Tulsa

MedExpress Urgent Care Center

Aberdeen Memory Care of Tulsa

St. John’s Health Institute-Heart Rhythm Services

Mental Health/ Family and Children’s Services

Physician Center For Weight Management

Dental Implants

Lasik Vision Center

Radiation Oncology Therapy

St John CyberKnife Center

DaVinci Surgical System surgical specialists at Warren Clinic

St. Francis Imaging Center

Google searches can be a helpful aide in researching these topics.

A 1500 to 2000 word paper (title page and reference page is not included in the word count) (It is ok to go over in word length.) should be submitted to the instructor at the end of Week 4. You are required to have at least 5 outside sources for this assignment.

Click on the “Week Four Assignment” link above to submit your assignment, as well to get more information regarding the due date and grading rubric.

Also, have a strong introduction paragraph, purpose statement, and conclusion paragraph. Be sure to read your written assignment out load before submitting it to correct grammar and writing composition errors.

> Use APA formatting with a title page and reference page.

100% plagiarism free

Title Page (2 possible points)

-Content and quality (90 possible points)

– (1500 to 2,000 words length. It is ok to go over.

-Identify at least five credible, professional sources of information.

Clearly and thoroughly identified service category and service area and answered these questions: What is the new health care service your group has determined is needed and address these 6 questions? Who, What, When, Where, Why, How?)

-Critical thinking analysis and substance in your analysis.

-Students should identify the general issues (legislative/political, economic, social/demographic, technological, and competitive; I recommend actual statistic facts and figures for this information that affect all industries and organizations.

APA Formatting (body) (3 possible points)

References & Formatted (5 possible points)

statement, your company’s short- and long-term goals, an environmental analysis, and a SWOT analysis.

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For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short- and long-term goals, an environmental analysis, and a SWOT analysis.

Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.

Instructions

Create the first part of your marketing plan:

  1. Write an introduction to your company. Describe your hypothetical company, its location, and the product it makes or the service it provides, and introduce the contents of your marketing plan.
  2. Develop your company’s mission statement.
  3. Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next five years (long term). Determine the most appropriate ways to measure both short- and long-term goals.

Note: Consider the following metrics: tracking downloads of website content, website visitors, increases in market share, customer value, new product /service adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.

  1. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
  2. Develop both a SWOT analysis and needs analysis for your product / service. Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company.
  3. Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.
    Note: Wikipedia and other websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length of 8 to 12 pages.

The specific course learning outcomes associated with this assignment are:

  1. Analyze marketing environments and strategies used to strengthen product or service positioning.

a. Evaluate data and information on customer/consumer behavior.

b. Evaluate marketing research tools involved in the marketing process.

c. Examine the marketing science of customer behavior and products in the marketing exchange process.

  1. Evaluate marketing strategies used to create/communicate customer value.

a. Analyze the marketing framework through a situation analysis.

  1. Create an effective marketing plan.

a. Develop recommendations based on market analysis and strategy.

b. Develop strategies to assess performance and achieve marketing goals.

c. Develop dynamic strategies for competing.

For this assignment you will write your Frankenstein1 application essay.

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For this assignment you will write your Frankenstein1 application essay. You are required to submit only your final draft for this assignment though we encourage all students to take advantage of the additional feedback a draft can provide. Use grader feedback, along with the course lessons and your own ideas, to revise your optional draft prior to submitting the required final copy.

Literary works like Frankenstein explore the “human condition” or experiences that humans encounter. The study guides for Frankenstein offer several “Real Life Considerations” meant to help you critically analyze the applications of the work’s themes in today’s world. Now, you will choose one of these topics and explore it using secondary resources to learn more about the novel and its relevant social topics. You might find information about social issues in familiar sources such as magazines, newspapers, or social science journals. Make sure your sources are credible – you do not want a random website or an encyclopedic website such as Wikipedia.2 Your sources will preferably by scholarly ones. Here are some ideas of paces where you might find appropriate sources for this assignment:

Your thesis statement and paper must address both the literary qualities and the social issues as you evaluate the novel, Frankenstein. However, keep in mind, your essay does not have to answer ALL of the questions listed under each topic. Only answer the questions you feel are the most relevant to the thesis statement you choose. Develop your essay so it has a clear introduction, body, and conclusion. Ensure that each of your claims is supported with valid evidence from the novel, Frankenstein, and at least three other credible external sources.3

Using proper MLA style, insert parenthetical citations and signal phrases for all borrowed information in addition to a Works Cited page for Frankenstein and your chosen external sources.

You have several options for this assignment:

Option #1: Can science go too far?

There is an ongoing battle between faith or spirituality and science that has been active even before the time of Mary Shelley. What are some of the dilemmas she addresses that are still important today? What are some of the ethical questions she brings up regarding the scientific definition of life and death? What does she illustrate about the power science has to blur the line between life and death? What is a current news item that is similar to this issue?

Hint: Develop a thesis that answers a question like this one: “How and how well foes Mary Shelley’s Frankenstein address ethical issues of science and/or faith for audiences, regardless of when they read the novel?”

Option #2: Discovery

Both Frankenstein and Walton are trying to discover something important to them. What parts of their real lives drive them to discovery? Does that drive still exist today? While we’ve mapped the globe, are there still geographical places for people to explore? In science, are people still trying to discover the meaning of life, who to save life, and how to defeat death? What methods do they use? Are there better ways to accomplish these goals than others? What are some of today’s motivations for discovery?

Note: Develop a thesis that answers a questions like this one: “How and how well does Mary Shelley’s Frankenstein address human discovery as a theme?”

Option #3: World Perception and Prejudice

Reread the paragraph where the creature describes the book from which Felix teaches Safie. It begins: “The book from which Felix instructed Safie was Volney’s Ruins of Empires…”

What are some of the perceptions and prejudices from the book that Felix teaches Safie? How have these perceptions and prejudices changed, if they have, in today’s society? What are some present day situations and references that may claim a lack of prejudice or an open-mindedness, but, in fact, are still very prejudiced, racist, sexist, etc.? Why do you think these situations still happen? Can anything be done about it?

Hint: Develop a thesis that answers a question like this one: “How and how well does Mary Shelley’s Frankenstein address human prejudice in the world throughout time?”

Option #4: Personal Perception

It could be argued that the creature did not consider itself a monster and didn’t do awful things until people treated him like a monster. What are some real world instances in which people’s actions could be a reaction to abuse from others? Who do you feel is accountable in these situations? Why?

Hint: Develop a thesis that answers a question like this one: “How and how well does Mary Shelley’s Frankenstein address the effect of peer perceptions on personal development?”

Option #5: Death and Suicide

At the end of the book, the creature promises to destroy himself. Is this a justifiable end for him? Could he have been redeemed? Would he have had a place in the world of Shelley’s novel? How could this relate to current-day issues like suicide or the death penalty?

Hint: Develop a thesis that answers a question like this one: “How and how well does Mary Shelley’s Frankenstein address the value of an individual’s life and death?”

Option #6: Nature vs. Nurture

The creature argues that had someone properly guided him, he would not have been so wretched. Frankenstein4 argues that the creature was evil to begin with, so it would have been useless to teach him at all. What are some current debates – especially in education – where these kinds of arguments still arise? How much of behavior of you think is based on nature (how a person IS) and how much is basked on nurture (what a person LEARNS or EXPERIENCES)? What examples from the present support your opinion> What do you feel is the truth? Why?

Hint: Develop a thesis that answers a question like this one: “How and how well does Mary Shelley’s Frankenstein address existing personality traits versus how a person is taught to act?”

Option #7: Feminism

The feminist perspective is often explored in Mary Shelley’s Frankenstein. How are the women characters treated in the novel? What perceptions of women did Shelley use and comment on? How did she handle the theme of motherhood?

Hint: Develop a thesis that answers a question like this one: “How and how well does Mary Shelley incorporate responses to feminist issues into the novel, Frankenstein?”

The guidelines for this assignment are as follows:

Header: Include a header in the upper left-hand corner of your writing assignment with the following information:

  • Your first and last name
  • Course Title (Composition II)
  • Assignment name (Frankenstein Application Essay)
  • Current Date

Format:

  • MLA-style source documentation and Works Cited5
  • Your last name and page number in the upper-right corner of each page
  • Double-spacing throughout
  • Standard font (Times New Roman, Calibri)
  • Title, centered after heading
  • 1″ margins on all sides
  • Save the file using one of the following extensions: .docx, .doc, .rtf, or .txt
  • Length: This assignment should be at least 750 words.

Underline your thesis statement in the introductory paragraph. 

Develop a Marketing Plan

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Assignment Instructions

Please submit a brief proposal (one page) describing your topic for your Marketing plan that is due in week _.  I expect your paper to be well researched, clearly written, well organized and generally reflective of graduate level academic work. Things to include in a proposal: What (company or product), Why (does the company not exist, are they missing the mark, or do you just want to write a new innovative plan for the company), and some preliminary thoughts on “how“.  This could include a new market you intend to reach or a new strategy you want to employ.
This proposal must be in 6th edition APA format.
(Please note there is no specific form for a marketing plan proposal, so structure it like a typical APA formatted paper including a proper title and reference page)

Course Objectives:

1. Develop a Marketing Plan

2. Define the process for bringing a new product or service to market.

3. Keep in mind this plan can be an existing product, and existing company but a new product for them, or a completely new company. The choice is yours!

  Mergers and Acquisitions/Culture Change

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  Mergers and Acquisitions/Culture Change

 

For this forum you have to choose from one of the two topics below.  Choose to answer the questions relating to cultural change or mergers and acquisitions.

Mergers and Acquisitions

–  Discuss a time when your organization (or one that you know) experienced a merger or acquisition (this is not the same as a restructure)?  Do you think that particular merger or acquisition was necessary and successful?  Would you have done anything different if you were making the decision to merge or acquire a new company?

OR

Cultural Change

Consider organizational change when it affects the culture of an organization.  Discuss a time when your organization (work, school, church, home) implemented a change that directly affected the culture of that organization.

All posts should be written in an essay format.

Persuasive Essay Final Draft

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Persuasive Essay Final Draft

This assignment calls for you to revise your Persuasive Essay from week six into a final draft.  All good writers revise their work, often multiple times. Revising isn’t just looking for grammatical errors; editing alone is not revision (though we do want you to edit too). Revision literally means to “see again.” In the revision process, you improve your analytical skills, sometimes challenging your own ideas which can serve to deepen your argument.

Review the feedback your instructor provided on your rough draft as well as the information from the peer review in week seven.  As you begin revising your paper, be sure to consider the following:

·  Did I fulfill the assignment criteria?

·  Did I say what I intended to say?

·  Do I have a two-sided topic?

·  Is my thesis persuasive in nature?

·  Do all my paragraphs serve to support my thesis?

·  Is my argument convincing, my support logical, my evidence sufficient?

·  Does my conclusion sum up the essay?

Criteria

The final draft of your essay should contain the same basic features as the rough draft:

·  A well-defined issue that is controversial by nature

·  A clear thesis statement that demonstrates the position you will be taking throughout the essay

·  A counter argument with at least one credible source defending the opposing viewpoint

·  A refutation to or compromise with the counter argument

·  From 500 to 700 words in length, typed in Times New Roman, 12pt. font, double-spaced, with one inch margins

·  Written primarily in third person

·  Edited for spelling, mechanical, grammatical, and typing errors

The most important criteria for your final draft is that it is revised version of the rough draft!

Organization ethics. 

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Organization ethics.

Links between corporate culture and ethics can take two directions. On one hand, corporate culture can be viewed as a fundamental ingredient in institutionalizing ethics in organizations. On the other hand, culture can be considered the backbone of corporate ethics, to the extent that occasionally the terms ethics and culture are confused.

Describe the connections between culture and ethics. What is the potential for organizational culture to serve as a means of improving ethics in an organization?

Response to the discussion prompt must be supported by at least one outside source.  Sources must be academic peer-reviewed journals or similarly credible material.  Citation/s and reference/s must be included using APA format.

Should humans use animals for psychological research?

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Should humans use animals for psychological research? Give examples from this week’s assigned readings or other sources to defend your position.

Animals have played a significate role in psychological research. I do consider the use of animals for psychological research. If it is beneficial to improving human lives and the conditions that we face. I disagree with animals being used for any abuse on misused for unnecessary purposes. Psychology is concerned with understanding and controlling psychopathology, such as depression, phobias, psychosomatic disorders, learning disabilities, obesity and addiction.

Many of these problems cannot be studied satisfactorily in human patients because of the difficulty determining causal relationship between variables, and which leaves us only with correlations (Eaton, Hutton, Leete, Lieb, Robeson, & Vonk, 2018).

“The Guidelines for Ethical Conduct in the Care and Use of Animals (APA Committee on Animal Research and Ethics [CARE], 2012; http://www.apa.org/science/leadership/care/guidelines.aspx) state that psychologists conducting research with animals must be knowledgeable about the normal and species-specific behavior characteristics of their animal subjects and unusual behaviors that could forewarn of health problems” (Fisher, 2017).

Many individuals and animal right groups question the clinical and ethical propriety. According to Plous (1996) a mail survey was sent to 5,000 randomly selected American Psychology Association members. 3,982 responded with the results that a) majority support for animal studies involving observation or confinement, but disapproval of studies involving pain or death; (b) majority support for mandatory pain assessments and the federal protection of rats, mice, pigeons, and reptiles; and (c) majority support for the use of animals in teaching, but opposition to an animal laboratory requirement for the psychology major.

Plous, S. (1996). Attitudes toward the use of animals in psychological research and education: Results from a national survey of psychologists. American Psychologist, 51(11), 1167-1180. http://dx.doi.org/10.1037/0003-066X.51.11.1167

Fisher, B. (2017) Decoding the Ethics Code: A Practical Guide for Psychologists. 4th Ed. Sage Publications Inc.http://gcumedia.com/digital-resources/sage/2016/decoding-the-ethics-code_a-practical-guide-for-psychologists_ebook_4e.php

Eaton, T., Hutton, R., Leete, J., Lieb, J., Robeson, A., & Vonk, J. (2018). Bottoms-up! Rejecting Top-down Human-centered Approaches in Comparative Psychology. International Journal of Comparative Psychology, 31. Retrieved from https://escholarship.org/uc/item/11t5q9wt

5 posts

Re: Topic 2 DQ1

Hello

Thank you for your post!

You wrote , “Many of these problems cannot be studied satisfactorily in human patients because of the difficulty determining causal relationship between variables, and which leaves us only with correlations”.

Can you please provide an example? What have been some of the benefits for the field of psychology by the use of animals in research?

Also, have there been any recent surveys of psychologists’ views on research with animals since Plous, 1996? Please consider current research to support your viewpoints (e.g., published within the past 5-7 years).

Thanks for considering these additional ideas!

Discuss the key steps that project managers and teams must carry out in the course of closing the project, and, in addition, identify and describe the categories of project termination.

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Create a guide to project closure. Discuss the key steps that project managers and teams must carry out in the course of closing the project, and, in addition, identify and describe the categories of project termination.

Your essay must be at least three pages in length, not counting your title and reference pages. All sources used, including the textbook, must be referenced. Paraphrased and quoted material must have accompanying citations. All references and citations used must be in APA style.