Explain how the marketing plan targets the market segment.

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This is the second milestone of your business plan—the marketing plan.

Tasks:

Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4 page marketing plan for your chosen project. In your marketing plan, you should address the following points:

  • Explain how the marketing plan targets the market segment.
  • Provide a positioning statement for your project.
  • Define the products and services you will offer.
  • Develop and detail a pricing strategy you will use.
  • Describe the promotion plan you will implement.
  • Identify the target locations with an assessment of their viability.

Submission Details:

  • By the due date assigned, save your paper as M2_A2_lastname_firstinitial.doc and submit it to the Submissions Area.

Analyzing the content, what are the various audiences for this website?

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Choose one of the six websites below to view and analyze. Explore every aspect of the website (home page, links, visuals, content, etc.), considering the following factors:

  • the paragraph and sentence structure and the vocabulary of the text
  • the kinds of graphics included in the site
  • the visual design and use of colors and animation on the homepage
  • the links in the site: the kinds of information available in files other than the home page

Websites

URL

1

https://www.wired.com/ (Links to an external site.)Links to an external site.

2

https://www.michaeljfox.org/ (Links to an external site.)Links to an external site.

3

https://www.seeker.com/ (Links to an external site.)Links to an external site.

4

https://www.fit.edu/ (Links to an external site.)Links to an external site.

5

https://us.coca-cola.com/ (Links to an external site.)Links to an external site.

6

https://theculturetrip.com/ (Links to an external site.)Links to an external site.

  1. Analyzing the content, what are the various audiences for this website?
  2. What are the various purposes of the site? (Name all that apply.)
  3. How effective is the site in addressing the needs of its audiences and fulfilling its purposes? Be

specific and give examples.

HUMN 6207-3, Grant Writing -Budget, Budget Narrative, and Sustainability Plan

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Budget, Budget Narrative, and Sustainability Plan

Pasqualina L. Anderson

Walden University

HUMN 6207-3, Grant Writing

Dr. Frances Mills

December 26, 2018

 

 

Budget, Budget Narrative, and Sustainability Plan

Part I: Budget

Quantity Price TOTAL
Expenses
Office and Administration Cost 20 $ 1,000 $ 20,000
Prevention Cost 20 $ 1,000 $ 20,000
Harm Reduction Cost 20 $ 800 $ 16,000
Addiction Treatment 20 $ 900 $ 18,000
Detoxification Cost 20 $ 60,000 $ 1,200,000
In-Patient Accommodation 20 $ 12,000 $ 240,000
Medication 20 $ 4,700 $ 94,000
Others 20 $ 1,500 $ 30,000
TOTAL COST $ 1,638,000
Income
Savings in Healthcare Costs 20 $ 3,600 $ 72,000
Savings in Law Enforcement Cost 20 $ 6,300 $ 126,000
Work Productivity 20 $ 32,174 $ 643,480
Grant 1 $ 750,000 $ 750,000
Other Donations 1 $ 50,000 $ 50,000
TOTAL INCOME $ 1,641,480

 

Part II: Budget Narrative and Sustainability Plan

The Budget Narrative

Budgeting is an essential part of planning because it offers a foundation for determining the expected cost and possible sources of revenue. The cost associated with rehabilitation entails a handful of things. Firstly, some administration cost will emerge in managing the selected 20 participants in this exercise. The assumption is that the administrative cost will cover all non-professional rehabilitation costs that may include wages, office supplies, and other benefits computed to meet individual clients.

Secondly, the prevention cost is a cost designed to reduce indulgence in other forms of drugs. For instance, the prevention cost for an alcoholic will focus towards shielding a patient from engaging in drugs such as opium, heroin, and cocaine among other illegal drugs (Eckholm, 2009). Preventing the use of other forms of drugs saves money because it avoids unnecessary complications that may require additional finances for detoxification and medication. Berutczyk (2018) asserts that prevention plays a fundamental role in the creation of a sustainable model for drug-related rehabilitation. A quick comparison between rehabilitation cost and the cost of addiction clearly shows that prevention is much better than continued drug usage. For instance, the annual cost of addiction to heroin is estimated at $ 54,000 in 2018 per user (Berutczyk, 2018). Equally, the annual cost of addiction to opioids grew from a mere $ 3,500 to $ 70,000 annually (Berutczyk, 2018). In contrast, investing $ 1,000 per person per year over the course of the treatment is an appealing solution to the drug menace. Similarly, injuries caused by drug engagement increase over the years due to a combination of other related factors such as cuts, broken bones due to falls, and self-mutilation are some of the harms that addicts impose on themselves. Hence, harm prevention requires a multitude of strategies that include mass counseling. Additional treatment may include specialized medical care and surgical operations in severe cases.

Equally, detoxification plays a critical role in the rehabilitation process because it helps an addict to look for alternative ways to eliminate the drug craving. Addiction Center (2018) posits that the cost of detoxification range between $ 1,000 and $ 1,500 in total. The assumption is that the clients will be enrolled in a relatively cheaper rehabilitation center with the $ 1,000 as the average cost. Similarly, the cost of accommodation varies from one region to the next and the location of the rehabilitation facility. Facilities in rural areas may have relatively lower cost as opposed to urban-based establishments. The assumption is that the selected 20 participants will be accommodated in a hall with the total monthly cost of $ 6,000, which yields a total cost of $ 12,000 in two month’s period. The cost of treating drugs such as Heroin averages at around $ 4,700 (Addiction Center, 2010). Other miscellaneous expenses are estimated to be no more than $ 1,500 per person.

Nevertheless, the identified expenses match with the income that matches the expenditure. Baiman, Heinle, and Saouma (2013) point out a best practice approach whereby expenditure occurs in different stages. The identification of the source of funding is critical in identifying the reliability of the financier (Hawkins, 2016). Hence, a multitude of financing solutions is available here to offer dynamism and reliability of the solution. Part of the proposed solution involves a cost-cutting strategy covering savings from health services, legal charges, and work productivity. Likewise, improvement in work productivity will form part of the intangible revenue stream. Similarly, he project will receive funding through a grant of $ 750,000 while other donations will be $ 50,000.

The Sustainability Plan

The sustainability of the project is based on the fact that most of the information and resources are available as needed. Consequently, part of the funding comes from grants from major funding agencies. However, sustainability involves shifting the point of focus from an overreliance on grant to self-generating revenue stream. Sustainability involves creating a consistent revenue stream that helps reduce an overreliance on a one-time investment (Kasymova, 2017; Shanahan & Ritter, 2013; Hurley, 2017; Covalschi & Lazar, 2016; Bland, 2017). Firstly, the project considered intangible benefits emanating from cost saving strategies such as a reduction in healthcare cost, which implies the availability of more revenue in sectors that need funding. Similarly. Savings on law enforcement need redesigning to ensure that law enforcement costs are transferred towards rehabilitation rather than punishment. Moreover, establishing regular donors guarantees a sustained input as long as the donations are recognized as part of corporate social responsibility.

Future Funding and Other Resources

Correspondingly, future funding considers the ability to attract more donors that will have a sustained cash inflow. Future funding ensures that limited government spending is supplemented with more donor funds for a worthy cause.

Conclusion

The proposed budget caters for 20 participants. The budget aims at showing how effective a rehabilitation process can be as compared to conventional punitive solution. Evidence shows that the proposed revenue streams are adequate in meeting the current needs. Nonetheless, future needs require relatively radical solutions.

 

 

Reference

Addiction Center. (2018). Cost of drug and alcohol rehab: Understanding the cost of rehab. Addiction Center. Retrieved from https://www.addictioncenter.com/rehab-questions/cost-of-drug-and-alcohol-treatment/

Baiman, S., Heinle, M. S., & Saouma, R. (2013). Multistage capital budgeting with delayed consumption of slack. Informs Pubs Online, 59(4). doi:https://doi.org/10.1287/mnsc.1120.1621

Bland, G. (2017). Sustainability as a measure of success: Externally promoted participatory budgeting in El Salvador 10 years later. Public Administration and Development, 37(2), 110-121. doi:https://doi.org/10.1002/pad.1788

Bezrutczyk, D. (2018). The cost of addiction. Rehab Sport. Retrieved from https://www.rehabspot.com/treatment/paying-for-rehab/cost-of-addiction/

Covalschi, T. & Lazar, S. (2016). The sustainability of public finances in republic of Moldova under EU fiscal rules. Scientific Annals of Economics and Business, 63(2), 149-159. doi:10.1515/aicue-2016-0012

Eckholm, E. (2009). Cost of drug and alcohol rehab: Understanding the cost of rehab. Addiction Center. Retrieved from https://www.addictioncenter.com/rehab-questions/cost-of-drug-and-alcohol-treatment/

Hawkins, K. S. (2016). Achieving financial sustainability: Are we asking the wrong questions? The Journal of Electronic Publishing, 20(2). doi:http://dx.doi.org/10.3998/3336451.0020.213

Hurley, T. (2017). The importance of budgeting in addiction recovery. Canyon Vista Recovery Center. Retrieved from https://canyonvista.com/importance-budgeting-addiction-recovery/

Kasymova, J. (2017). Understanding the Challenges and Sustainability of Citizen Engagement in the Budgeting Processes of Developing Countries. Administration & Society49(3), 374–393. doi:https://doi.org/10.1177/0095399714558713

Shanahan, M. & Ritter, A. (2013). Australian government spending on drugs (drug budgets). UNSW Sydney. Retrieved from https://ndarc.med.unsw.edu.au/project/australian-government-spending-drugs-drug-budgets

 

information related to preparing an organization against terrorist attack

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1. This chapter’s opening scenario illustrates a specific type of incident/disaster. Using a Web browser, search for information related to preparing an organization against terrorist attacks. Look up information on (a) anthrax or another biological attack (like smallpox), (b) sarin or another toxic gas, (c) low-level radiological contamination attacks.
2. Using a Web browser, search for available commercial applications that use various forms of RAID technologies, such as RAID 0 through RAID 5. What is the most common implementation? What is the most expensive?

Requirements:

  • Type your responses with proper headings in a word document.
  • Detailed and significant scholarly answers will be graded with full point value. Incomplete, inaccurate, or inadequate answers will receive less than full credit depending on the answers provided.

Assess the investment returns and risk of a selected company against a competitor in the industry for the specific time period.

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This is an individual assignment which requires you to assess the investment returns and risk of a selected company against a competitor in the industry for the specific time period. The nature of the relationship between the two investments needs to be evaluated to determine where there is any diversification benefit of in vesting in both investments instead of one.

explain why you selected the five competencies and how your selections contribute

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Part 1

Create a performance appraisal template that you feel meets the needs of your current or previous position and organization. The appraisal should include a rating scale and five competencies you would recommend the organization to evaluate staff on. At minimum, include a rating scale guideline (i.e., description of what each rating is composed of). Attach your performance appraisal template to the initial post.

Part 2

In the body of your post, explain why you selected the five competencies and how your selections contribute to effective employee performance management, training, and development programs.

Your initial post must be a minimum of 300 words. Cite at least one scholarly source to support your response.

You are the director of Parks and Recreation for a small town in Indiana..

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Overview: 

You are the director of Parks and Recreation for a small town in Indiana.. One of your regular duties is to enroll children into the summer teeball league and assign them to teams. Each May, you prepare a newsletter with the team rosters, mascots, and coach’s name and phone number. This year you will have 63 kids to enroll into 6 teams.

To accomplish this, you will need to:

1) Open a new Doc and rename it LastNameFirstName_GoogleAssignment2

2) Create a 4×7 table.

3) Label the top row of cells with: “Team Name”, “Team Members”, “Mascot” and “Coach”

4) Use background fill to turn the top row of the tables a different color, center and bold the text within the cells. (If your background fill color makes the text hard to read, you will need to change your font color to provide contrast)

5) Download and use this document to copy and paste information into your table: CS165 W2 Assignment Data File You will need to divide up the children between the six teams, but you may use any combination of teams, children, and coaches that you like.

6) Use the “Insert Image” tool to search for a mascot image for each team. You may either use Insert–>Image–>Search or perform a Google search outside of Docs, copy the URl and use Insert–>Image–>URL to paste in the link.

7) Make sure all content is the same font, same font size, and left-justified

8) Copy and paste the text your summer intern wrote at the top of your document

9) At the top of the document, create a title that is appropriate for its purpose.

10) Center, bold, and underline the title. Set the font size to 24 pt.

11) Create three line spaces after the title and paste in the greeting blurb from your summer intern. (You will notice your intern’s writing has several errors. You will suggest changes for her to make.)

12) Turn on Suggesting Mode

13) Pick 3 errors your intern made and correct them so Suggesting Mode generates the sidebar suggestions. Do not resolve the suggestions.

Identify three (3) specific security threats of your choosing that have been addressed in the book, Introduction to Security

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Content

Identify three (3) specific security threats of your choosing that have been addressed in the book, Introduction to Security. Regarding each one, provide insight regarding security strategies, countermeasures, etc. to prevent and/or mitigate these threats. Lastly, provide insight regarding challenges to carry these efforts out and steps the security manager can take in addressing them in an effective manner.

PowerPoint Presentation

The presentation is to consist of the following slides:

  • Title slide
  • Introduction
  • Main content
  • Conclusion

A minimum of three slides should be devoted to each threat. A minimum of 400-500 words must be devoted to each threat and placed in the notes section at the bottom of the slides. A minimum of six (6) academically acceptable sources are to be utilized.

TECHNICAL GUIDANCE:

  • Provide at least six (6) scholarly sources in your presentation.
  • Students will follow the APA 6 Style as the sole citation and reference style used in written work submitted as part of coursework for this class. See  http://www.apus.edu/content/dam/online-library/resources-services/Fuson_2012_APA.pdf
  • Points will be deducted for the use of Wikipedia or encyclopedic type sources. It is highly advised to utilize: books, peer reviewed journals, articles, archived documents, etc. (may be electronic of course and the APA manual lists all the types of possible resources and reference formats, hint…hint), and valid web sites (use caution with these).

COSMECEUTICALS AND SKIN CARE

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COSMECEUTICALS AND SKIN CARE

 

The term cosmeceutical was coined by Dr. Albert M. Kligman in the 1970s to focus on the ill-defined territory that falls between cosmetic products and therapeutic medications (drugs). A cosmetic is defined as an article intended to be rubbed, poured, sprinkled, sprayed on, introduced into or otherwise applied to the human body or any part thereof for cleansing, beautifying, promoting attractiveness or altering appearance.

 

Cosmetics do not require premarketing clearance, and it is up to the manufacturer to ensure that the ingredients and amounts used are not subject to drug regulations and that the product is safe when used as intended. Cosmeceuticals bridge the gap between cosmetics and drugs and refer to products that achieve cosmetic results by means of some degree of physiologic action.

 

 

Cosmeceutical Classes

 

  • Retinoids
  • Exfoliants
  • Vitamins
  • Antioxidants
  • Peptides
  • Growth factors
  • Skin-lightening agents
  • Others

 

 

Choosing a Skin Care Regimen

 

Proper skin cleansing and moisturizing must work in harmony to maintain epidermal barrier integrity and adequate hydration of the stratum corneum. Before choosing a skin care regimen, it is important to consider the skin condition.

 

There are as many individual skin care regimens as there are products to choose from.

 

For oily skin types , choose a foaming cleanser with an astringent toner and lighter moisturizer with less occlusive and more humectant properties. For drier skin types , a cleansing milk or cream is preferable with a humectant toner and heavier moisturizer with increased occlusive and emollient effect.

 

For acne-prone skin , the use of lotions for moisturizing is preferable to creams. AHAs and BHAs are very beneficial in exfoliating the skin and unblocking sebaceous glands. Retinols may also be useful, as well as the anti-inflammatory action of vitamin C serums.

 

For hyperpigmentation , products containing hydroquinone have been the mainstay of treatment. Other lightening agents such as kojic acid and azelaic acid are beneficial, as is vitamin C serum. Exfoliating agents such as retinol should be used, and daily use of sunscreen is important.

 

The largest demand for skin care advice is in the realm of skin rejuvenation and the treatment of photodamage and aging of the skin . The daily use of a medical exfoliant such as retinol and an AHA is an important step in any skin rejuvenation regimen, along with the topical application of vitamin C serum. The use of a peptide cream with Argireline and Matrixyl may also be beneficial.

 

Challenge of Cosmeceuticals

 

Cosmeceuticals represent the next new frontier in aesthetic medicine and the fastest-growing segment of the skin care industry. However, there are very few peer-reviewed clinical trials for most of these products and there is little incentive to conduct extensive scientific research and studies. There is the concern that if research proves efficacy then the product would no longer be considered a cosmeceutical, but would be classified as a drug and be subject to the rigorous governmental approval processes. The current confusion in the marketplace about cosmeceuticals and the issue of hope versus hype versus fact is likely to remain until new regulations are in place.

 

References

 

Draelos Z: Procedures in Cosmetic Dermatology Series: Cosmeceuticals. 2005. Saunders Philadelphia

Farris P: Cosmeceuticals: A review of the science behind the claims. Cosmet Dermatol 2003; 16: pp. 59-70.

Geffken C: What’s in a name?. Global Cosmetic Industry (GCI) 2004; 5: pp. 28-30.

Kligman D: Cosmeceuticals. Dermatol Clin 2000; 18: pp. 609-615.

O’Rourke K: Cosmetic pharmaceuticals in dermatology. Curr Probl Dermatol 2000; 12: pp. 291-293.

Small R: Skin care products. Usatine R 2010. Dermatologic and Cosmetic Procedures in Office Practice. Philadelphia Elsevier Saunders: