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Chapter 6 noted that Friendster has obtained a number of social networking patents that it could potentially assert against other social networking sites such as

Facebook and MySpace. Suppose you are corporate counsel at one of these two companies and you expect that you may eventually be sued by Friendster. In addition to

contesting the validity or enforceability of the Friendster patents, what are some of your other options?

Additional R es ources
• U.S. Patent and Trademark Office, http://www.
• World Intellectual Property Organization (WIPO),

• Google Patent Search,
• David Orozco & James Conley, Shape of Things to
Come, WALL. ST. J., May 12, 2008, available at, http://
• James Besson & Michael Meurer, Patent Failure
• Adam B. Jaffe & Josh Lerner, Innovation and its
Discontents: How Our Broken Patent System is
Endangering Innovation and Progress(2004)
Netflix v. Blockbuster, 2006 WL 2458717 (N.D. Cal. Aug. 22, 2006).
See Caroline McCarthy, Facebook ’ s Newsfeed Patent Could Mean Lawsuits , CNET NEWS,
Antonious v. Spalding & Evenflo Co.,275 F.3d 1066 (Fed. Cir. 2002).
206 Part 2: I n t e l l e c t u a l P ro p e rt y : B u si n e ss As se t s i n t he I n f o rm a t i o n A g e
Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party

content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove

additional content at any time if subsequent rights restrictions require it.

Patents and Trade Secrets

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If you are reading a web page about a particular topic and see related advertisements appear along the side of the page, do you feel the advertising constitutes an

invasion of your privacy? What if the advertisements were generated not only on the basis of content on the page you are currently viewing, but on the basis of the

most recent 5 or 10 web pages that you viewed?

British EU membership

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In light of the discussions around British EU membership, discuss whether a British exit from the EU would be advantageous or disadvantageous from a business point of


write a essay for 500 words, please. Can you please go more than 6 references, but can’t be less.

Global Marketing Strategy

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You are required to prepare a report for an existing company product (or service) of your choice from the country of your choice. The report needs to address the

strategic marketing issues of market entry into both a developed and developing country market. The company product should not already have an established market

presence in your chosen target countries.
Your report needs to address the following
1) Analyse the nature of the two marketing environments in which the company product or service will be targeted
2) Critically compare and contrast the strategic marketing challenges of operating in these distinct country markets
3) Recommend and justify market entry mode and strategy for operating in each target market
Word indication for the whole assignment = 3000 +/- 10%
N.B Bibliography, references and Appendices are not included as part of your word count, however, please do not abuse this.
The early stages of the assignment involve researching and evaluating the chosen markets.
For information on geographic markets access the following sources and download the relevant publications for analysis.
• Via the University e-library access MarketLine Advantage and download ‘Country Profiles’ for each of the countries.
• Via the web access ‘UK Trade and Investment’ agency, select ‘Export’, navigate to each of the country pages and download the ‘Doing Business In’ guides.
You are expected to use, and reference, other credible sources from the e-library and the internet.

Reflecting on My WRTG 101 Experiences

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WRTG 101 Final Project: Reflective Essay


In a fast-paced course such as this one, you have worked hard and quickly to complete your assignments according to the instructions given to you. Now is the

opportunity for you to consider the experiences you had had in writing throughout this course and how those experiences might be useful to you in future courses.

This assignment asks you to reflect and consider the work you have done, how successfully you feel you have completed it, and how the skills and strategies you have

learned in completing this work may help you in your future studies.

Since this assignment is reflective and self-evaluating, using “I, me, my” should be acceptable as you write this essay.

The Assignment:

This assignment calls for you to write an essay of 800-1000 words, double spaced. The essay should have the following academic essay elements:

1) a clear introduction, body, and conclusion
2) a clearly identifiable thesis statement in the introduction
3) evidence based upon your recollections and any material from the course (whether from the texts, the online resources, the course modules, the feedback to drafts,

or the conference topics) that you might find relevant to mention in your discussion

Length: 800-1000 words

Possible approaches for the reflective essay in WRTG 101:

On the following two pages, you will see descriptions of two examples of approaches you can take in your reflective essay. Each approach has three (3) parts. Be sure

that you understand clearly what is expected of you. If you have questions, be sure you ask your instructor. You should choose only one of these tasks, and you may not

choose any other topic.

Book Report/Review

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Summarize chapter 4,5,6. 7 Discuss the main points in the chapters and your main takeaways. How can you apply the knowledge to what context? Five summaries pragraphs

Project description

the book is Clark, R. C., & Mayer, R. E. (2011). E-learning and the science of instruction: Proven guidelines for consumers and designers of multimedia learning (3rd

ed.). San

You have to read the book first. Donot get any thing from the internet the book is new.

you will find the book in

Use this email to access:
password: 0558812328.

Human Resources as a Streategic Partner

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Why is it important for HR Management to transform from being primarily administrative and operational to becoming a more strategic partner. Provide a background of HR

history and some data from a specific organization of your choice to support your ideas, arguments, and opinions.

Please support your ideas, arguments, and opinions with independent research, include at least five (5) supporting references or sources (NOT Wikipedia, unknown, or

anonymous sources), format your work in proper APA format, include a cover page, minimum of 5- 7 pages of written content, double space all work, include an abstract,

reference section, and cite all listed references properly in text in accordance with the 6th edition of the APA manual, chapters 6 & 7.

IT in supply chain management.

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Your assignment is to read the case on the use of IT in supply chain management, and answer the questions given in the end of the case in a report format. Your report

should be no more than 2-3 pages long (max 700 words). You may cite references, but not mandatory. The inference from the case and answering the questions depends on

your understanding of the case, the utility of IT, and coherent critical thinking.

Sunsweet Growers Cultivates Its Supply Chain
Sunsweet Growers Inc. is an agricultural cooperative headquartered in Yuba City, California, and is the largest handler of dried tree fruits in the world. Sunsweet

processes and markets 40,000 cases of dried fruit every day. In addition to dried cranberries, apricots, pineapples, and many other fruits, Sunsweet produces more than

50,000 tons of prunes annually for over one-third of the global market. With 400 member-owners of orchards located primarily in the Sacramento and San Joaquin

valleys of central California, Sunsweet has unique supply chain management issues. Most companies are constrained by either demand or supply, but not both. But in

Sunsweet’s case, both demand and supply are determined by factors that the company does not control. Sunsweet cannot control its supply, which is determined by the

weather and growing season, or its demand, which is set by the market.
Like many manufacturers, Sunsweet sees spikes in demand for its products around holidays, such as Christmas and Easter. The growers harvest their fruit in August,

September, and October, triggering a furious effort at the processing plant to dry, store, and package the fruit for delivery to retail stores. However, with the

source limited to 400 growers in one geographic area, the supply of fruit varies significantly from year to year. When demand peaked around the holidays, Sunsweet

often found itself shelling out extra money to pay workers overtime in order to fulfill its orders. Scheduling and planning the production and distribution of dozens

of varieties and sizes of fruits in packaging bearing 20 different languages was a complex operation.
Sunsweet needed to improve scheduling and line utilization while reducing inventory, transportation costs, and order lead time. To address these supply chain

management issues, Sunsweet adopted a sales and operations planning (S&OP) program, which seeks to balance demand and supply on a regular and formal basis and keep

them balanced as conditions change. S&OP helps businesses routinely handle unexpected events such as unanticipated demand, shortages in supply, and production

disruptions. Prior to implementing S&OP, Sunsweet managed its supply chain with a paper-based spreadsheet system. That system became increasingly inadequate as the

business grew more complex due to outdated data, difficulty in supporting collaboration, and a lack of powerful tools for representing the business problem.


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Scientific inquiry in biolo y starts by observing the living species around you. What‘separates science from the other methods of seeking

truth is that it istestable ?e.g., one can devrse experiments to test the v alidity of an Idea); it is falsifiable (e.g., an exp eriment can
rev eal if an idea isfalse); and it involves natural causality (e.g., the method involves and depends upon the natural laws ofthe universe
which cause things to happen in a predictable and repeatable manner).
Observation: Scientific inquiry begins when something interesting
gets your attention.
Question: Following an observation, a question arises in your mind. It may be something like “I wonder what?” or, “I
wonder how? or, “I wonder why?”
Assignment Details
In this assignment, you will take a look at the scientific method. You will design
a (fictional) scientific studyto ansWer a specific question based upon an observ ation.
First,.choose1 of the following observations or
Option A
Observ ation: During the winter, you spread salt daily on your driveway to melt the snow. Inthe
springtime,when the lawn beginsto grow, you notice that there is no grass growrng for about 3 inchesfrom the driveway. Furthermore,the
grass seemsto be growing more slowly up to about1 foot from the driveway.
Question: Might grass growth be inhibited by salt?
Option B
Observ ation: You and your neighbor have small kitchen gardens where you both grow tomatoes. His blotchy green and red
tomato estaste much sweeter than your perfectly uniform red ones.
Question: Might tomato sweetness be effected bythe green
chloroplasts in the fruits?

Biology Lab 3

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For each assignment, you will complete the following steps:

Use the M.U.S.E. link to complete the lab for
this Unit.
Track your results in the lab worksheet that is prov ided.
Complete a lab report using the scientific method.
Submit your completed lab worksheet to the assignment box.
Using the Laws of lnheritance
Gregor Mendel’s studies laid the foundation
for modern genetics. In a series of elegant experiments, Mendel was able to deduce the most fundamen
multiple-gene inheritance without having the scientific data on chromosomes, their structure, or meiotic:
learn about and apply examplesfor 3 different patterns of human inheritance of traits.
In this lab, you will view information and
complete activitiesto answer the following questions about genes and inheritance:
What is a Punnett Square? How can it be used to
analyZe possible genetic outcomes for offspring?
What is dominant/recessiv e inheritance?
What is X-linked inheritance?
o o o o
Is codomrnant Inheritance of genes?
Using the M.U.S.E. link, reviewthe background information and animation to complete your report. Use